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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ584382
Record Type: CIJE
Publication Date: 1999
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1081-9428
Who is Our Customer in Continuing Education?
Zylka, Sherry
Michigan Community College Journal: Research & Practice, v5 n1 p61-73 Spr 1999
Describes a survey administered to 1,341 continuing-education students at Schoolcraft College (Michigan) to determine students' perceptions of the college and to collect more information about the college's customers. States that the Continuing Education Services Department will use this information to further enhance an existing marketing plan and to more effectively meet educational needs. (VWC)
Descriptors: College Role, Community Colleges, Continuing Education, Institutional Advancement, Institutional Evaluation, Marketing, Student Attitudes, Student Needs, Student Reaction, Student Surveys, Two Year Colleges
Publication Type: Journal Articles; Reports - Evaluative
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Schoolcraft College MI