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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ555914
Record Type: CIJE
Publication Date: 1998
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-1067-1803
Using Public Relations to Protect and Promote the Community College Image.
Harris, Brice W.
Community College Journal, v68 n3 p21-24 Dec-Jan 1998
Describes the need for the use of public relations professionals in advancement units--structures designed to help community colleges meet the increasing demands of image development, enrollment management, and fundraising. Gives suggestions for creating and maintaining a public relations department that protects and promotes the college's reputation. (VWC)
Descriptors: Community Colleges, Educational Cooperation, Enrollment Management, Fund Raising, Human Services, Institutional Advancement, Interschool Communication, Marketing, Organizational Communication, Public Relations, Publicity, Two Year Colleges
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A