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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Showing 121 to 135 of 335 results
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Schaefer, Zachary A. – Communication Teacher, 2012
Mobile communication technologies have changed the way that police do their job. Since the Rodney King beating outside of Los Angeles in 1991, literally thousands of police brutality videos have surfaced on the internet that document perceived acts of violence carried out against seemingly defenseless perpetrators. Police organizations throughout…
Descriptors: Violence, Civil Rights, Video Technology, Police
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Moody, Reginald Ford – Communication Teacher, 2012
Today's public relations (PR) campaigns courses give students the opportunity to research, analyze, plan, and, in many cases, execute a campaign for a real client. Even so, today's campaigns courses may leave students with a weak understanding of how PR can best partner with other tools in the communication mix, namely advertising. Educators may…
Descriptors: Advertising, Audiences, Marketing, Public Relations
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Kaylor, Brian T. – Communication Teacher, 2012
One important aspect of analyzing a rhetorical text is through consideration of the text or artifact's structure, which is why rhetorical criticism textbooks often devote a chapter to issues of structure, form, or genre. Such an emphasis should not be surprising since understanding rhetorical structure remains a foundational concept for rhetorical…
Descriptors: Music, Rhetorical Criticism, Textbooks, Popular Culture
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Malone, Marc P. – Communication Teacher, 2012
When students enter the basic public speaking classroom,When students enter the basic public speaking classroom, they are asked to develop an introductory speech. This assignment typically focuses on a speech of self-introduction for which there are several pedagogical underpinnings: it provides an immediate and relatively stress-free speaking…
Descriptors: Learner Engagement, Basic Skills, Classroom Environment, Audiences
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Perry, Lisa – Communication Teacher, 2012
Good public speaking style requires, among other skills, "effective management of the resources of language." Good speakers choose language carefully to create credibility, emotional impact, and logical appeal. If a speaker's language is wishy-washy, dull, vague, or long-winded, the speaker appears less trustworthy. Audience distrust of a speaker…
Descriptors: Emotional Response, Feedback (Response), Audiences, Public Speaking
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Opt, Susan – Communication Teacher, 2012
In the typical public speaking course, instructors or assistants videotape or digitally record at least one of the term's speeches in class or lab to offer students additional presentation feedback. Students often watch and self-critique their speeches on their own. Peers often give only written feedback on classroom presentations or completed…
Descriptors: Speeches, Feedback (Response), Audiences, Public Speaking
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Blinne, Kristen C. – Communication Teacher, 2012
In this activity, students employ mock campfire storytelling to "make the familiar strange" in the same spirit as Horace Miner's (1956) classic tale of the "Nacirema." Students work individually, in pairs, or as small groups (around three) to create a whimsical story that deconstructs a mundane, everyday ritual (event, activity, practice) into a…
Descriptors: Cultural Pluralism, Ethics, Cues, Story Telling
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Mazer, Joseph P.; Titsworth, Scott – Communication Teacher, 2012
Authors of basic public-speaking course textbooks frequently encourage students to select speech topics in which they have vested interest, care deeply about, and hold strong opinions and beliefs. This study explores students' level of ego-involvement with informative and persuasive speech topics, examines possible ego-involvement predictors of…
Descriptors: Grades (Scholastic), Self Concept, Public Speaking, Textbooks
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Swenson-Lepper, Tammy – Communication Teacher, 2012
The workforce in the United States is becoming more diverse. To help students prepare to work and live in a diverse society, the author developed a lower-division course called "Communication Ethics and Diversity." After this course, students should be able to: (1) define diversity and communication ethics; (2) understand a variety of approaches…
Descriptors: Ethics, Assignments, Web Sites, Electronic Publishing
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Krueger, Ben – Communication Teacher, 2011
Kenneth Burke is typically regarded as the single most significant figure in 20th-century rhetorical studies. Undergraduate textbooks in rhetorical criticism, rhetorical theory, and communication theory typically include coverage of Burke's theory of dramatism. In this article, the author describes a classroom activity dubbed "Burke Bingo" that…
Descriptors: Rhetorical Theory, Rhetorical Criticism, Learning Strategies, Active Learning
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Sullivan, Claire F. – Communication Teacher, 2011
This semester-long activity requires students to reflect on their own strengths and weaknesses in attempting to take on a personally meaningful health behavior change challenge. This assignment affords them the opportunity to take a deeper look at theory and health concepts learned throughout the semester and to see how it has informed their own…
Descriptors: Health Behavior, Behavior Modification, Marketing, Behavior Change
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Browning, Blair W. – Communication Teacher, 2011
This article describes an activity using Malcolm Gladwell's "The Tipping Point" as a supplemental text in an undergraduate group communication course. This book will help stimulate conversation and promote easy avenues for classroom discussion. In addition to weekly quizzes over each chapter to help facilitate rich classroom discussions, the…
Descriptors: Interpersonal Communication, Supplementary Reading Materials, Communication Skills, Communication Strategies
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Staggers, Sydney M.; Brann, Maria – Communication Teacher, 2011
Many federal agencies rely on print materials to convey important information to the public, and many of the materials are written at a 10th-grade reading level or above, further limiting those individuals with low literacy. As such, the Department of Health and Human Services (DHHS) recommends the application of existing best practices for…
Descriptors: Public Agencies, Best Practices, Information Dissemination, Communication Skills
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Montalbano, Lori; Ige, Dorothy W. – Communication Teacher, 2011
Personal narratives can be useful epistemological tools or qualitative study methods that promote alternative ways of knowing in the classroom. Promoting interactive and meaningful classroom experiences involves motivating students in creative and innovative ways. In this essay, the authors discuss the use of personal narration as a pedagogical…
Descriptors: Personal Narratives, Classroom Techniques, Teaching Methods, Activity Units
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DeGroot, Jocelyn M. – Communication Teacher, 2011
Information spreads online at a much faster rate than ever before, often without being confirmed by trustworthy sources. Students must be able to evaluate the online source and the online source's information for accuracy and credibility. In public speaking, argumentation, and persuasion classes (among others), students are taught to use confirmed…
Descriptors: Evidence, Communication Research, Internet, Online Searching
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