The study of persuasion is the wellspring of the communication discipline. Nevertheless, in one review, Seiter and Gass (2004) noted that ''critics of persuasion seem to emerge and reemerge with some regularity'' (p. 2). Although the study of persuasion is generally venerated by those within the field of communication, it is…

Although Western cultures tend to view dolphins as friendly and benevolent, in Japanese fishing communities, "iruka" (dolphins) are often viewed as food or pests. These perspectives have led to intense conflicts between Japanese fishermen and activists from the west. This article presents an exercise that simulates intercultural conflict by asking…

This article describes an exercise that involves providing students with a basic understanding and demonstration of audience adaptation and then asking them to practice and evaluate the skill. In this exercise the instructor begins by providing students with background on analyzing and adapting to audiences. Then the instructor collects several…