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Peer reviewed
Direct linkGlaser, Hollis F. – Communication Teacher, 2011
Corporate influence is a defining characteristic of mass media in the U.S. A typical introductory textbook devotes a number of chapters to the economic structure of the mass media including advertising, public relations, and corporate ownership, then also includes chapter sections on the economics of the various media (television, radio,…
Descriptors: Advertising, Teaching Styles, Public Relations, Content Analysis
Glaser, Hollis F. – Communication Teacher, 2006
One of the frustrations with the basic public-speaking course is that there is an inevitable tendency to teach the old sender-message-context-receiver model of communication. Many of the basic texts use it, and the typical assignments--one speaker in front of an audience--certainly reinforce it. Feminists have envisioned an alternative way of…
Descriptors: Public Speaking, Listening, Exit Examinations, Communication Skills
