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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

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Persuasion on Trial: An Exercise for Understanding the Benefits of Studying Persuasion
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Seiter, John S.; Gass, Robert H. – Communication Teacher, 2013
The study of persuasion is the wellspring of the communication discipline. Nevertheless, in one review, Seiter and Gass (2004) noted that ''critics of persuasion seem to emerge and reemerge with some regularity'' (p. 2). Although the study of persuasion is generally venerated by those within the field of communication, it is…
Descriptors: Persuasive Discourse, Class Activities, Role Playing, Communication (Thought Transfer)
Teaching Students How to Analyze and Adapt to Audiences
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Seiter, John S.; Gass, Robert H. – Communication Teacher, 2007
This article describes an exercise that involves providing students with a basic understanding and demonstration of audience adaptation and then asking them to practice and evaluate the skill. In this exercise the instructor begins by providing students with background on analyzing and adapting to audiences. Then the instructor collects several…
Descriptors: Audience Awareness, Audience Analysis, Periodicals, Persuasive Discourse