NotesFAQContact Us
Collection
Advanced
Search Tips
50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ506399
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0363-4523
Receiver Apprehension: An Explanatory Model and Accompanying Research.
Ayres, Joe; And Others
Communication Education, v44 n3 p223-35 Jul 1995
Shows that processing demand is an incomplete explanation of receiver apprehension because motivation (the desire to process a message) and the expectation that the receiver will have to reproduce some aspect of the message for inspection by others (evaluation) are also important factors in receiver apprehension. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Receiver Apprehension