Peer reviewedERIC Number: EJ506399
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0363-4523
Receiver Apprehension: An Explanatory Model and Accompanying Research.
Ayres, Joe; And Others
Communication Education, v44 n3 p223-35 Jul 1995
Shows that processing demand is an incomplete explanation of receiver apprehension because motivation (the desire to process a message) and the expectation that the receiver will have to reproduce some aspect of the message for inspection by others (evaluation) are also important factors in receiver apprehension. (SR)
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Receiver Apprehension


