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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ231859
Record Type: CIJE
Publication Date: 1980-Sep
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Corporate Advocacy: An Application of Speech Communication Perspectives and Skills--And More.
Heath, Robert L.
Communication Education, v29 n4 p370-77 Sep 1980
Demonstrates the importance of the speech communication discipline in corporate advocacy or issue management. Characterizes an emerging field that reflects an ancient tradition of issue analysis; shows how effective advocates are trained through speech communication curricula; and suggests additional areas of help in educating effective issue managers. (JMF)
Descriptors: Administrator Education, Curriculum Development, Higher Education, Industrial Training, Intellectual Disciplines, Management Development, Organizational Communication, Public Relations, Rhetoric, Speech Communication
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A