The purpose of this study is to better understand new college students' attitudes toward and perceptions of communication media and technology and themselves as communicators in the context of communication competence. Building on the results of a previous qualitative study, the researchers developed a survey focused on communication competence in the technologically rich 21st century and collected responses from 223 entering college freshmen. Among other findings, results of this investigation provide a picture of Generation C students' (born after 1990) descriptions of how they actually and prefer to communicate, in formal and more personal situations and relationships. The students indicated a preference for face-to-face communication in all of 10 communication situations, with some differences observed based on sex of students.