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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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Evaluators' Perceptions of Teachers' Use of Behavior Alteration Techniques.
Peer reviewed Peer reviewed
Allen, Terre; Edwards, Renee – Communication Education, 1988
Examines which message-based behavior alteration techniques (BATs) teacher evaluators perceive as commonly used by good, average, and poor teachers. Reports that principals equate reward-type messages with effective teaching and punishment-type messages with ineffective teaching. (MM)
Descriptors: Classroom Communication, Communication Research, Educational Research, Elementary Secondary Education