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Download full textMolnar, Alex; Koski, William S.; Boninger, Faith – Commercialism in Education Research Unit, 2010
This policy brief describes the growth of schoolhouse advertising and marketing activities in the last few decades, assesses the harms associated with commercial activities in schools, and provides advocates, policymakers, and educators with a policy framework and model legislative language designed to protect children and the integrity of…
Descriptors: School Business Relationship, Corporate Support, Donors, Fund Raising
Molnar, Alex; Boninger, Faith; Wilkinson, Gary; Fogarty, Joseph; Geary, Sean – Commercialism in Education Research Unit, 2010
In the context of the last two years' recession, parents, teachers and administrators seem to increasingly welcome school-business "partnerships" that they hope may help ward off program cuts. Businesses encourage such arrangements because school-based marketing and advertising programs are perfectly poised to "brand" children at an early age: the…
Descriptors: Foreign Countries, Elementary Secondary Education, Advertising, Merchandising
Molnar, Alex; Garcia, David R. – Commercialism in Education Research Unit, 2005
This year's Schoolhouse Commercialism Trends report finds that schools continue to be a prime target of a wide variety of corporate advertising efforts and criticism of marketing to children in schools is mounting. Most of this criticism is directed at marketing activities that are thought to have a negative impact on children's health. Public…
Descriptors: Foreign Countries, Role of Education, Purchasing, Critical Thinking
Molnar, Alex; Garcia, David R. – Commercialism in Education Research Unit, 2005
This year's Schoolhouse Commercialism Trends report finds that schools continue to be a prime target of a wide variety of corporate advertising efforts and criticism of marketing to children in schools is mounting. Most of this criticism is directed at marketing activities that are thought to have a negative impact on children's health. Public…
Descriptors: Role of Education, Consumer Economics, Marketing, Contracts
