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Download full textMolnar, Alex; Boninger, Faith; Wilkinson, Gary; Fogarty, Joseph; Geary, Sean – Commercialism in Education Research Unit, 2010
In the context of the last two years' recession, parents, teachers and administrators seem to increasingly welcome school-business "partnerships" that they hope may help ward off program cuts. Businesses encourage such arrangements because school-based marketing and advertising programs are perfectly poised to "brand" children at an early age: the…
Descriptors: Foreign Countries, Elementary Secondary Education, Advertising, Merchandising
Molnar, Alex; Garcia, David R. – Commercialism in Education Research Unit, 2005
This year's Schoolhouse Commercialism Trends report finds that schools continue to be a prime target of a wide variety of corporate advertising efforts and criticism of marketing to children in schools is mounting. Most of this criticism is directed at marketing activities that are thought to have a negative impact on children's health. Public…
Descriptors: Foreign Countries, Role of Education, Purchasing, Critical Thinking
Molnar, Alex; Garcia, David R. – Commercialism in Education Research Unit, 2005
This year's Schoolhouse Commercialism Trends report finds that schools continue to be a prime target of a wide variety of corporate advertising efforts and criticism of marketing to children in schools is mounting. Most of this criticism is directed at marketing activities that are thought to have a negative impact on children's health. Public…
Descriptors: Role of Education, Consumer Economics, Marketing, Contracts
