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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

Learn more about the history of ERIC here. PDF icon

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Effectively Embedded: Schools and the Machinery of Modern Marketing. The Thirteenth Annual Report on Schoolhouse Commercializing Trends: 2009-2010
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Molnar, Alex; Boninger, Faith; Wilkinson, Gary; Fogarty, Joseph; Geary, Sean – Commercialism in Education Research Unit, 2010
In the context of the last two years' recession, parents, teachers and administrators seem to increasingly welcome school-business "partnerships" that they hope may help ward off program cuts. Businesses encourage such arrangements because school-based marketing and advertising programs are perfectly poised to "brand" children at an early age: the…
Descriptors: Foreign Countries, Elementary Secondary Education, Advertising, Merchandising
Click: The Twelfth Annual Report on Schoolhouse Commercialism Trends, 2008-2009
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Molnar, Alex; Boninger, Faith; Wilkinson, Gary; Fogarty, Joseph – Commercialism in Education Research Unit, 2009
As part of their efforts to create a total advertising environment, companies continue to aggressively market in school to children and youth. Advertisers now routinely blur the boundaries between editorial content and advertising in an effort to thoroughly infuse childhood with marketing messages. The goal of creating a total advertising…
Descriptors: Role of Education, Purchasing, Consumer Economics, Business