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ERIC Number: EJ084801
Record Type: CIJE
Publication Date: 1973
Pages: N/A
Abstractor: N/A
Reference Count: N/A
ISBN: N/A
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Marketing Higher Education
O'Brian, Edward J.
College and University Journal, 12, 4, 22-23, Sep 73
Describes the 4 basic areas in which institutional marketing can be put to use in higher educational institutions: educational services offered, pricing (tuition), promotion to prospective students, and distribution (extension courses and courses that go to the student). (PG)
Descriptors: Administration, Distributive Education, Educational Administration, Educational Objectives, Extension Education, Higher Education, Institutional Role, Marketing, Planning, Tuition
Publication Type: N/A
Education Level: N/A
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