A panel discussion between a chancellor and two presidents, with audience questions, focuses on the admissions officer's role in meeting changing circumstances: declining enrollment, changing student body, changing expectations, higher education's role as a change agent, and limited funds. (MSE)

A three-year bachelor's degree curriculum is recommended for motivated and well-prepared college students, for some majors. Advantages foreseen include savings in time and money, an improved college atmosphere, higher persistence rates, and less need for departments to lower standards and resort to mass marketing efforts. (MSE)

An inquiry letter from an "interested junior" at one institution was sent to 252 competitive institutions to learn about the competitors' responses and marketing practices. All responded. Sixty-one percent did not personalize the response; only 25 percent specifically addressed the request. The most competitive responses were from small, private…

A program for adult women reentry students at a Long Island campus of the C. W. Post Center is chronicled from the development of a rationale through formation of an advisory committee, institution of a series of workshops, addition of motivation through financial aid, and offering of child care and other needed services. (MSE)

The responsibility of the admissions office in recruiting and admitting foreign students includes providing adequate and accurate information about program availability, financial aid, costs, and academic requirements; providing special personnel for handling applications; considering providing English language training; and providing adequate…

Recent changes in higher education have resulted in great changes in the college admissions officer's role. Admissions officers are becoming teacher/communicators, members of the institutional enrollment management team who can educate other administrators and provide leadership to meld pragmatic and philosophical concerns. (MSE)

A college's internal audience may be the most important public" for the public relations officer to reach, and new forms of communication are being developed. (Editor)

Three university case studies - the University of Utah, Ohio State University and the University of Illinois - show varying levels of sophistication in their application, modification and practical use of management information systems. (Editor)

The HELP (Higher Education Long-Range Planning) system enables an individual without any prior experience in the field to understand and apply the technology of computers and simulation to management information systems. (Editor)

Adversary climate of the 1970's broadens role of PR practitioner in dealing with new situations. (Editor)

Management Study" Update: PR concentrates on media; fund raisers express long range goals effectively; many alumni offices are independent. (Editor)

Discovered in the 1960's, MBO is a direct attempt to build into management systems an unremitting attention to purpose." (Editor)

Indiana University - Purdue University at Indianapolis merged under a single administration of all the schools, divisions and programs. (Editor)

In providing a 15-point program aimed at building public confidence, Florida A&M head lists integrity and relevance as key components. (Editor)

Based on remarks made before the American Association of State Colleges and Universities in San Antonio, Texas, in November 1970. (IR)