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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ263318
Record Type: CIJE
Publication Date: 1982
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
On Being Heard in a Noisy World: Matching Messages and Media in College Marketing.
Litten, Larry H.; Brodigan, David L.
College and University, v57 n3 p242-64 Spr 1982
Two thousand parents and 3,000 unrelated high school seniors were surveyed to learn their needs and preferences in getting information about colleges. Both groups have similar concerns: finances first, then academic factors. It is suggested that different media may be effective for sending different messages about institutions and programs. (MSE)
Descriptors: College Choice, Communication (Thought Transfer), Higher Education, Information Dissemination, Marketing, Mass Media, National Surveys, Public Relations, Research, School Publications
Publication Type: Journal Articles; Reports - Research; Information Analyses
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A