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50 Years of ERIC
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ERIC Number: EJ276631
Record Type: CIJE
Publication Date: 1982
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Assessing College Image.
Huddleston, Thomas, Jr.; Karr, Mary Beth
College and University, v57 n4 p364-70 Sum 1982
A method used at Bradley University to assess the institution's public image consisted of a series of paired descriptive phrases through which potential students could compare the school with their ideal college in academic factors, location, size, campus, costs, and career placement. (MSE)
Descriptors: College Choice, Evaluation Methods, Expectation, Higher Education, Institutional Characteristics, Marketing, Public Opinion, Public Relations, Reputation, Semantic Differential, Student Attitudes, Student College Relationship
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Bradley University IL