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50 Years of ERIC
50 Years of ERIC
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ERIC Number: EJ261747
Record Type: CIJE
Publication Date: 1980
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
This Little College Goes to Market.
Hughes, Geoffrey C.
College and University, v56 n1 p92-94 Fall 1980
Colleges developing a unified marketing system embracing student recruitment, fund-raising, and public relations will encounter some classic bureaucratic problems. Some reorganization or realignment of responsibilities is imperative for a comprehensive marketing effort. Each system has strengths and weaknesses and emphasizes different goals. (MSE)
Descriptors: Administrative Organization, College Administration, College Planning, Higher Education, Marketing, Public Relations, Student Recruitment
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Institutional Advancement