Colleges developing a unified marketing system embracing student recruitment, fund-raising, and public relations will encounter some classic bureaucratic problems. Some reorganization or realignment of responsibilities is imperative for a comprehensive marketing effort. Each system has strengths and weaknesses and emphasizes different goals. (MSE)

As professors of higher education become consultants, they must consider how consulting relationships develop, and the kinds and nature of the relationships. Six types of relationships are described and eight guidelines for creating and maintaining a professional relationship are presented. (MSE)

Arguments for and against disclosure of standardized test contents and answers, addressing issues of humanizing the testing process, equalizing educational opportunity, ensuring accountability, minimizing costs, ensuring fairness, and protecting test validity, are presented. (MSE)

To advance his or her institution, a president must exert special effort in three broad areas: enhancing responsiveness to university needs, enhancing conditions for the employment and retention of exceptional personnel, and enhancing respect for the university. Efforts in one area impinge substantially on efforts in each other area. (Author/MSE)

New competencies needed by admissions officers to maintain enrollment will require acquisition of research and management skills as well as computer technology for the entire admissions staff. These administrators must also offer a new image and new services to public and institution alike. (MSE)

The dissemination activities through which college admissions officers heard about Project CHOICE, a three-year project to help colleges improve the information they provided to prospective students, were investigated. The study involved determining how well various dissemination methods (newsletter, journal articles, conference presentations,…

The catalog has become a "Catch 22" for colleges and universities; it is necessary to publish it, but the institution becomes liable for the printed information. Courts have determined a contractual relationship established by the catalog, and precautionary steps should be taken to avoid liability litigation. (MSE)

A study showed that the longer students have been at the University of California at Santa Barbara, the more negative their feelings about the available academic advising. Students felt intimidated by faculty, but also that advising services were inadequate. A new system making better use of peer advising is recommended. (MSE)

Data show that the the "brain drain" of talented Black students from historically Black institutions to White ones, earlier traced from the 1930s to 1970, continued from 1970 to 1978. Black students with affluent, well-educated parents, and whose fathers have high-status occupations, also shifted from Black to White colleges. (MSE)

A guide to personal name customs in foreign countries is presented in order to help in U.S. college recordkeeping. It is recommended that foreign student's names be clarified at the beginning of their enrollment and that consistency be maintained throughout their records. (MSE)

Proceedings of the 67th Annual Meeting of the American Association of Collegiate Registrars and Admissions Officers which relate to admissions, evaluation of credentials, student financial aid, marketing and recruitment, and articulation agreements and practices are summarized. Names and institutions of conference participants are included. (MSE)

Proceedings of the 67th Annual Meeting of the American Association of Collegiate Registrars and Admissions Officers which relate to computer assisted operations, registration, records, and schedules are summarized. Names and institutions of conference participants are included. (MSE)

Proceedings of the 67th Annual Meeting of the American Association of Collegiate Registrars and Admissions Officers which relate to graduate and professional education are summarized. Names and institutions of conference participants are included. (MSE)

Proceedings of the 67th Annual Meeting of the American Association of Collegiate Registrars and Admissions Officers which relate to international educational relations and exchange are summarized. Names and institutions of conference participants are included. (MSE)

Proceedings of the 67th Annual Meeting of the American Association of Collegiate Registrars and Admissions Officers which relate to nontraditional programs, including programs for special categories of students, are summarized. Names and institutions of conference participants are included. (MSE)