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ERIC Number: EJ351099
Record Type: CIJE
Publication Date: 1987
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
An Experimental Model for Market Penetration.
Caren, William L.
College and University, v62 n2 p97-105 Win 1987
A plan for college market penetration that has been successful in increasing the applicant pool for one institution is outlined and discussed. It includes development of performance objectives, a schedule, a promotional plan, market survey, and promotional activities including alumni, media, and other community resources. (MSE)
Descriptors: Alumni, College Administration, College Applicants, Higher Education, Information Systems, Marketing, Mass Media, Models, Program Design, Public Relations, School Community Relationship, Student Recruitment, Surveys
Publication Type: Journal Articles; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A