A plan for college market penetration that has been successful in increasing the applicant pool for one institution is outlined and discussed. It includes development of performance objectives, a schedule, a promotional plan, market survey, and promotional activities including alumni, media, and other community resources. (MSE)

The principles and common practices of enrollment management efforts in colleges and universities are outlined, and institutional conditions favoring effective enrollment management are discussed. (MSE)

One community college responded to the problem of high risk students with the development of a guided studies program, in which developmental studies students' progress is monitored carefully, and a student intentions reporting system helps students fulfill their educational objectives. (MSE)

Results of a survey concerning the student recruiting practices of the 114 graduate academic units in one large public research university are presented. They concern recruiting activities before and after initial student expression of interest in the program. (MSE)

A methodology for efficient measurement of the occurrence and direction of grade inflation using the techniques of price indexing is presented. (MSE)

A theoretical model of decision-making was used to determine the influence of perceived differences in 27 institutional characteristics on college applicants' final college choice, using data from an annual survey by John Carroll University. (MSE)

Florida's mandate of open enrollment for the community colleges and maintenance of the state universities as a limited access system is examined from the perspectives of its origins, perpetuation, problems, and the need for articulation. (MSE)

Colleges and universities are increasingly committed to achieving enrollment stability through raising student retention rates. The student retention model is designed to guide institutions toward enhancing both involvement and institutional fit for as many students as feasible, thereby increasing student retention. (MLW)

The results of a pilot test involved in the development and testing of an expert systems model for admission decisions in an MBA program are discussed. Other potential uses for expert systems in enrollment management are suggested. (MLW)

The results of a recent investigation of the relationship of Law School Admission Test score and undergraduate grade point average with first-year average in law school for 4,655 minority students who began law school in 1983 and 1984 are described. (MLW)

A study to investigate whether admission personnel actually read letters received from prospective students and responded accordingly, or merely followed a set program--sending material they deemed essential regardless of specific requests for information--is discussed. (MLW)

A study that focused on the relationship between affiliation and retention is discussed. Affiliation was defined as the act of associating oneself with the university; a feeling of comfort with and belonging at the institution. (MLW)

To complement an online registration program, Boston College has students who are appointed to the position of freshman registration advisor. The advisors work from mid-May through orientation weekend. Freshmen welcome the opportunity to talk to other students about courses, instructors, work load and major requirements. (MLW)

The potential that exists for expanding services and automating routine procedures via the microcomputer has been greatly increased by the advances in database managers. A database manager is described as a collection of programs that perform many data manipulation functions that would have required elaborate programming work in the past. (MLW)

Current issues and concerns with student volunteer recruitment programs and ways in which to enhance the probability of success for any campus based student volunteer recruitment effort are presented. STUDENT VOICES, a model student volunteer recruitment program at West Virginia University is described. (MLW)