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50 Years of ERIC
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ERIC Number: EJ366349
Record Type: CIJE
Publication Date: 1988
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
An Exploration of the Factors Influencing Students' College Choice Decision at a Small Private College.
Kellaris, James J.; Kellaris, William K., Jr.
College and University, v63 n2 p187-97 Win 1988
A survey of one college's freshman and transfer students was used to test a five-component model of college choice behavior. It looked at the relationships between students' perceived decision influences (recruitment strategies) and student gender, residency status, and religious affiliation. (MSE)
Descriptors: College Administration, College Choice, College Freshmen, Decision Making, Higher Education, Information Seeking, Marketing, Private Colleges, Small Colleges, Student Recruitment, Transfer Students
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A