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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ303022
Record Type: CIJE
Publication Date: 1984
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Breaking Down the Secrets of Market Research. An Essay Review.
Walters, James C.
College and University, v59 n4 p378-81 Sum 1984
A review of a case study of market research use at a four-year liberal arts college briefly outlines current attitudes toward market research, the study's content and results, and the potential usefulness of the study's instruments. (MSE)
Descriptors: Attitudes, Book Reviews, Case Studies, College Administration, College Admission, College Students, Higher Education, Marketing, Research Methodology, Student Recruitment
Publication Type: Information Analyses; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Carleton College MN