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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ303015
Record Type: CIJE
Publication Date: 1984
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Researching Institutional Image: The Development and Implementation of a Market Research Plan for Educational Institutions.
Marshall, John F.; Delman, Jeffrey M.
College and University, v59 n4 p316-33 Sum 1984
Potsdam College's development and implementation of a survey concerning the institution's public image to enhance enrollment planning and recruitment efforts is outlined. Results of the survey are analyzed in terms of the project's overall planning objective. (MSE)
Descriptors: Attitude Measures, College Choice, College Planning, Higher Education, Institutional Research, Marketing, Public Opinion, Public Relations, Reputation, Research Methodology, School Surveys, Statistical Analysis
Publication Type: Reports - Evaluative; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: State University of New York Coll at Potsdam