A simple and effective model for forecasting freshman enrollment during the application period is presented step by step. The model requires minimal and readily available information, uses a simple linear regression analysis on a personal computer, and provides updated monthly forecasts. (MSE)

A guide to developing a college marketing plan defines key marketing terms, outlines the development of a plan (including institutional analysis, market research, strategy formation and execution, and program evaluation), and provides a list of important principles with which to operate a program. (MSE)

Analysis of use of high school grade point averages (GPAs) based only on academic course grades, not on all courses taken, as predictors of freshman academic success found that while academic GPAs reflect background variables promoting success more precisely, they do not predict success significantly better statistically. (MSE)

A study examined differences in the responses to student profile questions on a standardized college entrance test among high school students who took the test in April 1985 as juniors and in October 1985 as seniors. The responses appear to be stable, with some exceptions. (MSE)

A survey of about 100 institutions representing a wide range of types sought information on the procedures and policies for certification and transcript transactions, including financial support, fees, billing and payment, unofficial copies, record storage and access, turnaround time, confidentiality, and staff assignment. Results are reported.…

Admissions professionals can upgrade their computing capabilities in recruitment by using their nonscientific skills and abilities and working with the university's computing center staff. Practical guidelines are provided. (MSE)

Results of a study of the relationship of class meeting day and some other variables to student retention in a management science statistics course suggest the need to consider the potential for attrition in scheduling, to compare results in other settings, and to determine the underlying causes of retention problems. (MSE)

A national survey of policies and procedures concerning college final examination scheduling found most have a formal schedule, most do not use an automated scheduling system or any priority when assigning examinations, more than half use "special" examination scheduling, and registrars or assistant registrars are most commonly responsible for…

McMaster University's experiment with alumni involvement in student recruitment consisted of matching an alumnus with an accepted applicant to make a personal contact to encourage enrollment and answer questions when possible. The experiment correlated with a decrease, not increase, in the capture rate in the area it covered. (MSE)

Increased capacity in microcomputers allows them to schedule classroom use efficiently. Downloading historical and current course data from a mainframe makes data entry easy, and small numbers of courses can be entered by keyboard quickly. Governors State University uses a program that matches room variables and course variables. (Author/MSE)

Touch-tone telephone/voice response registration is an exciting and effective use of advanced technology in college management, but the transition to the system must be well planned, the needs of all users considered, good compromises sought, and faculty and students convinced it will work. Then it must be successful. (Author/MSE)

A discussion of the difficulties of enrollment projection examines the wide range of variables affecting enrollments and the likely technological, scientific, manpower, social, and humanistic needs of the world in 2000 that should motivate recruitment efforts. (MSE)

A study examined the relationship between grades earned in college courses taken in their senior year of high school and the students' subsequent academic performance, including grades and attrition rates, as full-time, matriculated college freshmen. (MSE)

A study of the statistical relationships between gender, undergraduate area of study, undergraduate grade point average, further educational plans, and student participation in an honors program both (1) confirms earlier research about gender-related differences in educational plans (2) and suggests that fewer graduates are pursuing further study…

A study found that four-year renewable scholarships encourage student persistence in college, possibly because of relief from financial concerns, mutual institution-student commitment, and a sense of responsibility that accompanies honor and recognition, or a combination of these factors. Institutions are encouraged to consider using renewable…