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50 Years of ERIC
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ERIC Number: EJ399262
Record Type: CIJE
Publication Date: 1989
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Admissions Standards and the Use of Key Marketing Techniques by United States' Colleges and Universities.
Goldgehn, Leslie A.
College and University, v65 n1 p44-55 Fall 1989
A survey of admissions deans and directors investigated the use and perceived effectiveness of 15 well-known marketing techniques: advertising, advertising research, a marketing plan, market positioning, market segmentation, marketing audit, marketing research, pricing, program and service accessibility, program development, publicity, target marketing, marketing committees, marketing consultants, and marketing directors. (MSE)
Descriptors: Admission Criteria, Advertising, College Admission, College Choice, Higher Education, Marketing, National Surveys, Publicity, Research, Student Recruitment
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A