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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ392341
Record Type: CIJE
Publication Date: 1989
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Popularity and Problems of Focus-Group Research.
Bers, Trudy H.
College and University, v64 n3 p260-68 Spr 1989
The core elements of focus-group research are reviewed and common, erroneous assumptions about the increasingly popular methodology are identified and discussed. Additional information sources are noted and the future of the methodology is examined. (MSE)
Descriptors: Attitudes, Higher Education, Information Sources, Research Methodology, Trend Analysis
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Focus Groups Approach