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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ392339
Record Type: CIJE
Publication Date: 1989
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Impact of Negative Publicity on Institutional Reputation and Student College Choice.
Milo, Katherine; And Others
College and University, v64 n3 p237-45 Spr 1989
After an unusual amount of negative publicity, California State University at Chico surveyed 500 freshmen and 250 junior transfer students and 500 students admitted but not enrolled concerning their perceptions of the publicity and reasons for attending or not attending. Results suggest the publicity had little influence. (MSE)
Descriptors: College Applicants, College Choice, Enrollment Influences, Higher Education, No Shows, Public Opinion, Publicity, Reputation, State Universities, Student Attitudes, Surveys
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: California State University Chico; Institutional Image