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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ318590
Record Type: CIJE
Publication Date: 1985
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
The Marketing of Higher Education.
Brooker, George; Noble, Michael
College and University, v60 n3 p191-200 Spr 1985
Formal college and university marketing programs are challenging to develop and implement because of the complexity of the marketing mix, the perceived inappropriateness of a traditional marketing officer, the number of diverse groups with input, the uniqueness of higher education institutions, and the difficulty in identifying higher education consumers. (Author/MSE)
Descriptors: Administrator Role, College Administration, College Role, Higher Education, Institutional Characteristics, Marketing, Public Relations
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A