The executive committee of a combined sixth-year Baccalaureate-M.S. degree program instituted the administration of exit interviews to gain systematic information about why students leave the program prematurely. The committee hoped to assess the school's admissions procedures, its educational policies, and its student support services. (MLW)

The effect new legislation, aimed at reducing costs, will have on students, school administrators, and the future of higher education is discussed. Currents trends are examined in: regionalism, vocational training, traditional students, deregulation of student aid, student debtors, campus/corporate cooperation, and elitism. (MLW)

Some of the ways in which small educational institutions have adjusted their priorities to a changing environment are examined. Two models of strategic management--the adaptive strategy model and the interpretive strategy model--are discussed. Current perceptions of admissions directors and academic deans in North Carolina were investigated. (MLW)

To process graduation information and provide graduating students with a timely diploma and transcript, a new concept involving computer-assisted posting of undergraduate degree information was developed and implemented at Brigham Young. The graduation evaluation process and the computer assistance used to monitor, compile, evaluate, and report…

A computerized multicampus, multi-term, continuous scheduling system implemented by Mississippi State University is described, focusing on its major features, implementation time-frame, and technical components. (MSE)

Results of a survey of four-year colleges and universities concerning faculty attitudes to and participation in student recruitment and institutional marketing efforts are reported, along with possible differences between private and public institutions' faculty attitudes and involvement. (MSE)

Twenty highly selective colleges were surveyed to discover the effect on admissibility of a hypothetical high school senior taking a vocational course during the senior year instead of a second advanced placement course. While none would admit the vocational course participant, most would admit his dual-AP-course counterpart. (MSE)

The relationship of student major choice and other individual characteristics as reported in the American College Testing Program's (ACT) pre-college Assessment Program to persistence in the college major is examined for Michigan State University students. Implications for program planning are discussed. (MSE)

Testimony by the American Association of Collegiate Registrars and Admissions Officers is presented concerning the nature and extent of use of fraudulent records among job and college applicants, and schools' responsibility for and volume of dissemination of records and diplomas. (MSE)

Results of a national survey are reported concerning the extent of use of and experimentation with videotaped lectures to replace live lectures in college courses, the responsibility for authorizing such offerings, and the likelihood of institutions' increasing or decreasing video course offerings in the near future. (MSE)

The planning, piloting, implementation, and evaluation of Brigham Young's telephone-operated, voice-response student registration system is described, and guidelines for developing a similar system are suggested. (MSE)

The history and status of research on college student attrition are reviewed, and research design and measurement deficiencies that have reduced the accuracy or usefulness of results or hindered appropriate policy formation are discussed. (MSE)

Formal college and university marketing programs are challenging to develop and implement because of the complexity of the marketing mix, the perceived inappropriateness of a traditional marketing officer, the number of diverse groups with input, the uniqueness of higher education institutions, and the difficulty in identifying higher education…

Results of a survey of adults in northeastern Ohio indicates there is a substantial market for higher education, amounting to 33 percent of the adults not currently in school. Respondents identifying themselves as nonprospective students stated financial aid, employment, child care, public transportation, weekend classes, and academic counseling…

The advantages of involving alumni in graduate program recruitment are outlined, and suggestions are given for the administration of these recruitment programs. (MSE)