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Peer reviewed Peer reviewed
ERIC Number: EJ295445
Record Type: CIJE
Publication Date: 1984
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Application of Marketing Principles to Recruitment of Students Achieves Phenomenal Returns on Low Investment.
de los Santos, Gilberto
College and University, v59 n3 p245-50 Spr 1984
A project to improve Pan American's recruitment efforts in student markets already being served, rather than seeking new markets, is described. The project had two target groups: students accepted but not enrolled, and students who had left the university in good academic standing before graduating. Favorable results were achieved at low cost. (MSE)
Descriptors: College Applicants, Cost Effectiveness, Dropouts, Enrollment Influences, Enrollment Rate, Higher Education, Marketing, Program Costs, Student Recruitment
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Pan American University TX