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50 Years of ERIC
50 Years of ERIC
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ERIC Number: EJ290092
Record Type: CIJE
Publication Date: 1983
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Expanding the Focus of Admissions Marketing Utility.
Lolli, Anthony; Scannell, James
College and University, v59 n1 p5-28 Fall 1983
An expanded perspective for admissions marketing is suggested and examples of how such information can become a force for planning are provided. Implementing a broad-based program of information dissemination will better serve the prime interest groups of the university and enhance the image of professional admissions personnel. (MLW)
Descriptors: College Administration, College Admission, College Applicants, College Faculty, College Planning, Higher Education, Marketing, Public Relations, Publications, Questionnaires, Student Financial Aid, Student Recruitment, Trend Analysis
Publication Type: Reports - Descriptive; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Cornell University NY