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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ349482
Record Type: CIJE
Publication Date: 1986
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Marketing Programs at Colleges and Universities: A Progress Report.
Noble, Michael
College and University, v61 n4 p318-26 Sum 1986
A literature review and mail survey suggests that while many colleges and universities are promoting and selling themselves, very few are professionally managing marketing activities. (MSE)
Descriptors: College Administration, Higher Education, Marketing, National Surveys, Program Design, Student Recruitment, Trend Analysis
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A