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50 Years of ERIC
50 Years of ERIC
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ERIC Number: EJ349479
Record Type: CIJE
Publication Date: 1986
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Comparative Marketing Strategies: MBA Programs in Contrast to Undergraduate Programs.
Moore, Thomas E.; Halfond, Jay A.
College and University, v61 n4 p294-99 Sum 1986
A survey of prospective graduate students in business administration concerning their need for graduate program information was compared with data from a previous survey of college applicants concerning their need for college program information. Significantly different information needs were revealed. (MSE)
Descriptors: Business Administration Education, College Bound Students, Comparative Analysis, Graduate Students, Higher Education, Information Needs, Marketing, Masters Programs, Program Administration, Surveys, Undergraduate Study
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Masters of Business Administration