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50 Years of ERIC
50 Years of ERIC
The Education Resources Information Center (ERIC) is celebrating its 50th Birthday! First opened on May 15th, 1964 ERIC continues the long tradition of ongoing innovation and enhancement.

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ERIC Number: EJ331714
Record Type: CIJE
Publication Date: 1986
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Enrollment Management: Successor to Marketing or Its Synonym?
Albright, John W.
College and University, v61 n2 p114-17 Win 1986
While enrollment management bears a great resemblance to marketing, the interest in it is symbolic of a new step in the evolution of American colleges, acknowledging that higher education needs a more professional approach to self-management. (MSE)
Descriptors: College Administration, College Admission, Enrollment Rate, Higher Education, Marketing, Program Administration, School Holding Power, Student Recruitment
Publication Type: Journal Articles; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Enrollment Management