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ERIC Number: EJ489668
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0010-0889
Persuasive Messages to Support Planned Change.
Kaiser, James R.; Kaiser, Paula R.
College and University, v69 n2 p124-29 Sum 1994
Technology offers colleges and universities opportunities to introduce administrative changes for increased productivity, improved service, and cost containment. Communication and education strategies that can help reduce resistance to positive change are illustrated in a simple slide presentation given by the registrar's office at the University of North Carolina at Greensboro. (Author/MSE)
Descriptors: Administrator Attitudes, Change Strategies, College Administration, Employee Attitudes, Higher Education, Organizational Change, Organizational Communication, Organizational Development, Persuasive Discourse, Resistance to Change, Technological Advancement
Publication Type: Guides - Non-Classroom; Opinion Papers; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: University of North Carolina Greensboro