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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ405503
Record Type: CIJE
Publication Date: 1990
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Strategic Implications of Cultural Analysis: Preserving Purpose through Market Research.
Wiese, Michael D.
College and University, v65 n2 p95-108 Win 1990
This study investigated how cultural forces influence college choice at Olivet Nazarene University (Illinois), an institution seeking strategic guidance in light of the threat of contracting enrollment. The use of "local-cosmopolitan" dichotomy allowed researchers to determine an individual's pattern of social participation and orientation to the greater world. (MLW)
Descriptors: Church Related Colleges, College Admission, College Choice, College Students, Cultural Influences, Decision Making, Enrollment, Higher Education, Models, Questionnaires
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Market Research; Olivet Nazarene University IL; Strategic Planning