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50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ457746
Record Type: CIJE
Publication Date: 1993
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0010-0889
Market Segmentation Differences Using Factors of the College Selection Process.
Rickman, Charles A.; Green, Gary
College and University, v68 n1 p32-37 Win 1993
A study of 393 Oklahoma National Merit Scholar semifinalists and 222 nonsemifinalists found the college choice criteria of the 2 groups differed somewhat and that academic excellence was more important to the former than the latter group. However, it was not shown that semifinalists used more objective criteria than nonsemifinalists. (Author/MSE)
Descriptors: Academic Achievement, College Administration, College Bound Students, College Choice, Decision Making, Educational Quality, Evaluation Criteria, High School Seniors, Higher Education, Institutional Characteristics, Objectivity, Student Attitudes
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: National Merit Scholarship Program; Oklahoma; Subjectivity