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Peer reviewed Peer reviewed
ERIC Number: EJ236933
Record Type: CIJE
Publication Date: 1981
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Modeling the College Choice Process: Image and Decision.
Maguire, John; Lay, Robert
College and University, v56 n2 p123-39 Win 1981
A survey of 2,500 applicants accepted at Boston College in 1977 is used to develop two statistical models of student decision making for college choice. One model focuses on the decision-making process and the other on institutional image, and the two are compared. The results of the two models guide institutional policy in different directions. (MSE)
Descriptors: College Bound Students, College Choice, Decision Making, Higher Education, Models, Public Relations, Reputation, School Surveys, Statistical Studies, Student Attitudes, Student Recruitment
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Boston College MA