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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ499541
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0010-0889
"Dear Prospective Student": An Analysis of Admissions Materials from Four Universities.
Anderson, Caitlin
College and University, v70 n1 p28-36,38 Fall 1994
This study analyzed the admissions materials sent by four major Midwestern research universities to each of four hypothetical prospective students (first- through fourth-year high school students). The material was analyzed on the basis of timeliness, personalization, pricing, image, and segmentation. (MDM)
Descriptors: College Admission, College Bound Students, College Choice, High School Students, Higher Education, Institutional Advancement, Institutional Evaluation, Marketing, Public Relations, Research Universities
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: College Admissions Materials; Market Research; United States (Midwest)