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50 Years of ERIC
50 Years of ERIC
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Peer reviewed Peer reviewed
ERIC Number: EJ499538
Record Type: CIJE
Publication Date: 1994
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0010-0889
Market Research: The First Step in Your Marketing Program.
Walters, James C.
College and University, v70 n1 p4-13 Fall 1994
This article demonstrates that colleges and universities can conduct effective market research using in-house resources, using a recent market research study conducted by the admissions department of the University of North Carolina-Chapel Hill. Institutions often avoid market research when embarking on a marketing program because of perceived costs and lack of expertise. (MDM)
Descriptors: Administrator Attitudes, College Admission, College Choice, Colleges, Educational Attitudes, Higher Education, Institutional Advancement, Marketing, Questionnaires, Student Attitudes, Student Surveys, Universities
Publication Type: Guides - Non-Classroom; Tests/Questionnaires; Journal Articles
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Market Research; University of North Carolina Chapel Hill