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Peer reviewed Peer reviewed
ERIC Number: EJ236932
Record Type: CIJE
Publication Date: 1981
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: N/A
Avoiding and Stemming Abuses in Academic Marketing.
Litten, Larry H.
College and University, v56 n2 p105-22 Win 1981
Recommendations made as a result of a Wingspread Colloquium on college marketing and student recruitment are reported. Abuses and specific remedies in recruiting, providing information, pricing and financing, student selection, and performance obligations and guarantees are outlined. Focus is on ethical and public interest issues. (MSE)
Descriptors: College Admission, Educational Finance, Ethics, Higher Education, Information Dissemination, Marketing, Program Administration, Program Development, Public Relations, Student Recruitment
Publication Type: Journal Articles; Reports - Descriptive; Opinion Papers
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A