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Peer reviewed Peer reviewed
ERIC Number: EJ445959
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0010-0889
Marketing Techniques Employed by Private Liberal Arts Colleges.
Cerny, Ed
College and University, v67 n3 p215-21 Spr 1992
A survey of 83 private liberal arts colleges investigated the relationship of attainment of enrollment goals and marketing practices. Results are mapped on two grids: perceived marketing plan vs. enrollment goals and actual marketing plan vs. enrollment goals for 1985-90. Additional research on marketing orientation is recommended. Implications are examined briefly. (MSE)
Descriptors: College Administration, Comparative Analysis, Enrollment Influences, Higher Education, Liberal Arts, Marketing, Private Colleges, Program Effectiveness, Student Recruitment
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: N/A