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50 Years of ERIC
50 Years of ERIC
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ERIC Number: EJ447416
Record Type: CIJE
Publication Date: 1992
Pages: N/A
Abstractor: N/A
Reference Count: 0
ISBN: N/A
ISSN: ISSN-0010-0889
Professional School Recruiting: The Value of Undergraduate Market Research Techniques.
Hand, Randall
College and University, v67 n1 p253-56 Sum 1992
Although undergraduate admission has undergone intense market analysis, those same techniques have not been utilized at professional schools. A correlation analysis was performed at New Jersey's Drew University Theological School that located a surprise variable, in this case characteristics of undergraduate schools attended, significant to the success of its recruiting program. (GLR)
Descriptors: Admission (School), Enrollment, Higher Education, Marketing, Professional Education, Research Methodology, Research Needs, Student Characteristics, Student Recruitment, Theological Education, Undergraduate Study
Publication Type: Journal Articles; Reports - Descriptive; Guides - Non-Classroom
Education Level: N/A
Audience: Administrators; Researchers; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Identifiers: Drew University NJ