An aggressive public information program pays off in terms of increased newspaper coverage. (HS)

A study to develop concordance tables between the new enhanced American College Testing Program (ACT) assessment and the Scholastic Aptitude Test (SAT), to establish new score relationships, is described. The scaling sample consisted of 40,051 students taking both tests and submitting them to 14 large universities. (Author/MSE)

A study examined the appropriateness of two methods for relating the enhanced American College Testing Program (ACT) Assessment Composite and Scholastic Aptitude Test (SAT) total scores: equipercentile concordance and regression. Study results, potential inaccuracies, and the usefulness of institutional concordances based on their own data are…

A study of a summer bridge program's effects on low-income and minority groups students during their first year at the University of California, Los Angeles, found that such programs can facilitate transition and adjustment to university or college life and improve academic performance and persistence rates. (Author/MSE)

Touchtone telephone registration and related computer student information system technologies can provide more efficient use of faculty, curriculum, and classroom space. Faculty, departments, and students all gain a degree of control. More in-depth and precise research must be undertaken and shared among institutions. (MSE)

In a study of the ways colleges and universities regard prior learning of military service members who apply for admission to undergraduate degree programs, 66 colleges evaluated prototype transcripts and assessed problems in awarding degree credit. A number of problems are seen as needing to be addressed by both schools and the military.…

A study at a State University of New York community college investigated the effectiveness of an admissions/counseling process. Results suggest the program promoted more positive student attitudes toward the institution after two semesters, slightly higher grades, and significantly higher retention, with the results particularly apparent over…

The problem analysis technique can help colleges understand students' salient needs in a competitive market. A preliminary study demonstrates the usefulness of the approach for developing strategies aimed at maintaining student loyalty and improving word-of-mouth promotion to other prospective students. (Author/MSE)

This paper examines a model used to predict success in a Bachelor of Science in Business Administration program that relies more on performance in key first-year courses than the usual high school credentials, thereby, making more accurate predictions of success. The model also suggests strategies for enhancing student success. (GLR)

This paper reviews a study of persistence patterns of first-time first-year students during 1986-90 in all public senior institutions (n=35) in Texas. The study provides data to assist student affairs practitioners to evaluate their own attrition problem and to compare and delineate their patterns from a statewide perspective. (GLR)

Although undergraduate admission has undergone intense market analysis, those same techniques have not been utilized at professional schools. A correlation analysis was performed at New Jersey's Drew University Theological School that located a surprise variable, in this case characteristics of undergraduate schools attended, significant to the…

The ideas of Williford (1987) are used to propose a four-stage model describing the evolution of marketing in many colleges and universities. It elaborates on the thinking endemic to strategic marketing management and frameworks drawn from business marketing which will likely become more prominent in higher education. (Author/GLR)

This case study details some effective techniques the University of Hartford (Connecticut) uses for using data analyses to monitor marketing, recruiting, yield, financial aid packaging, first-year and transfer retention, and other key areas. The importance of teamwork and a unique collaborative approach to enrollment management is emphasized.…

Services offered by the college registrar are largely unseen by the student when all goes well. However, the registration system should be viewed as a means of preventing student dissatisfaction. Registrars are important members of an enrollment management team and should share responsibility for their successes or failures. (Author/MSE)

Brigham Young University (Utah) has an automated system for evaluating student transfer information, using an established database containing a historical record of courses taken at other schools. A unique feature of the system is that course evaluation and degree audit are completed the day the student is admitted. (Author/MSE)