ERIC Number: EJ056956
Record Type: CIJE
Publication Date: 1972
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Merchandising Summer Sessions Begins With Something to Sell
Blendinger, Jack
College and University Business, 52, 3, 46-47, 66, Mar 72
While administrators once relied on teachers to attract summer session students, today it may be necessary to turn to professional advertising and promotional technics for better results. (Editor)
Descriptors: Enrollment, Enrollment Influences, Higher Education, Public Relations, Publicize, Summer Schools
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