In 2007 and 2010, the National Research Council reported that the United States was not producing enough graduates in the STEM (Science, Technology, Engineering, and Mathematics) fields to meet the demands of an increasingly competitive global economy. Despite recent challenges to these findings, one thing remains clear: Underrepresented…

"Fresh start" or amnesty policies have made their way across American universities and colleges. As the Director of Student Enrollment Services/Registrar at Polk State College, in Winter Haven, Florida, the author, who was not a proponent of amnesty, set aside time for several weeks to research amnesty policies and related best practices. Her…

The origins of the registrar's office are complex. According to common tradition, the registrar was, or evolved from, the office of the beadle (sometimes referred to as "bedel") in the medieval university. This tradition is incorrect; the story is more complex. The beadle sometimes performed functions similar to those performed by the modern-day…

Network leadership is an emerging approach that can have an impact on change in education and in society. According to Merriam-Webster (2011), a network is "an interconnected or interrelated chain, group, or system." Intentional interconnectedness is what separates network leadership from other leadership theories. Network leadership has the…

During the past few years, "soft power" has been widely discussed and studied in China. Higher education, one of the largest components of national soft power, has begun to play an active and important role. In this article, we review the literature on the soft power of colleges and universities and describe ways to enhance it; we also identify…

In recent years, colleges and universities in the United States have had an on-again, off-again relationship with Reserve Officers' Training Corps (ROTC) units on their campuses. This article discusses the history of how these units came into being and the benefits of having ROTC to the students, the institution, and the nation. While there is…

Each winter, the best collegiate football programs compete in the Bowl Championship Series. in addition to showcasing their prowess of the field, each school is afforded opportunities to highlight other aspects of their institution in the form of advertising spots. The current study analyzed each of these spots for the 43 university participants…

Enrollment management is a process critical to most small private universities that rely on tuition for a significant portion of their operating budgets. Often these universities rely on outside consultants to help them in performing this important process. This case study describes how university assets were used to create an interactive…

The project described in this article seeks to utilize a complex set of variables and characteristics, including data mined from an administration of the College Student Experiences Questionnaire, to determine the specific risk of attrition of individual college students prior to their matriculation, permitting specific and personal interventions.…

Simon Fraser University in Vancouver, British Columbia (BC), celebrated its fortieth anniversary in 2005. A relatively new university, it has nevertheless seen tremendous changes over the past four decades. As admissions officers, registrars and other student services professionals know, the rate of change is continuing to increase dramatically.…

Although colleges and universities interested in the most cost-effective way of diversifying their entering class or meeting enrollment targets have an array of analytical techniques to choose from, issues of accuracy, scope, and usability continue to slow their widespread use. To address these issues, this article develops an institutional…

On August 1, 2009, the most generous veterans education benefit program since the original post-World War II GI Bill went into effect. The Post-9/11 Veterans Education Assistance Act, popularly known as the Post-9/11 GI Bill, pays for up to 100 percent of a veteran's tuition/required fees at a state college/university depending on the veteran's…

With all the recent headlines about security breaches and information loss at financial and educational institutions, the higher education community needs to address the issue of using social security numbers as ID numbers. The University of Oregon undertook a change process to assign generated ID numbers to all records in their information…

David H. Kalsbeek currently is vice president for enrollment management at DePaul University in Chicago, Illinois. In that capacity, he leads the marketing and enrollment development strategies for the nation's largest and fastest-growing Catholic university, enrolling 23,000 students in eight colleges and six campuses throughout the greater…

Systematically examined the content and components of college viewbooks/brochures. Compiled findings on: (1) physical components (e.g., photographs and slogans); (2) message content based on school characteristics such as size, type of school, enrollment, location, etc.; and (3) the type of image schools with different characteristics are seeking…