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Showing 1 to 15 of 117 results
Peer reviewed
Direct linkParks, Rodney L.; Evans, Brett A. – College and University, 2014
As adherents of vegetarianism and veganism form a dedicated minority within the United States and constitute comparatively greater proportions of the populations at U.S. colleges and universities, this qualitative study investigates the unique challenges these communities face in higher education. The exploratory study draws upon two sets of…
Descriptors: Higher Education, Nutrition, Qualitative Research, Barriers
Dennis, Marguerite J. – College and University, 2012
Building on the principles of Enrollment Management (EM) and Strategic Enrollment Management (SEM), Anticipatory Enrollment Management (AEM) offers another level of managing enrollment: anticipating future enrollment. AEM is grounded in the basic principles of Customer Relationship Management (CRM) and includes strategic out-reach to parents and…
Descriptors: Enrollment Management, Enrollment, Student Recruitment, Higher Education
McCoy, Amy – College and University, 2012
On-campus admissions events are the secret weapon that colleges and universities use to convince students to apply and enroll. On-campus events vary depending on the size, location, and type of institution; they include campus visitations, open houses, preview days, scholarship events, admitted student events, and summer yield events. These events…
Descriptors: Higher Education, College Choice, Student Recruitment, Enrollment
Winters, Carla A.; Gurney, Gerald S. – College and University, 2012
When considering any type of alternative or special admission processes for incoming students, the university is charged with taking into account traditional admissions criteria such as high school grade point average (GPA) and standardized test scores as well as other attributes. These "other attributes" frequently include pressure to admit…
Descriptors: Selective Admission, Grade Point Average, Admission Criteria, Reading Skills
Pugh, Susan L.; Johnson, David B. – College and University, 2011
Ultimately, making financial aid "freshman friendly" also makes financial aid "sophomore friendly," "junior friendly," and "senior friendly." Indiana University has in place an Office of Enrollment Management (OEM) model that includes focused financial aid packaging strategies complemented by unique contact services and communication interventions…
Descriptors: Higher Education, Student Financial Aid, College Freshmen, Enrollment Management
Tremblay, Christopher W. – College and University, 2011
College Access Marketing (CAM) is a relatively new phenomenon that seeks to positively influence the college-going rate. This report defines CAM, describes CAM examples, and discusses how CAM seeks to counter barriers to college. It explores four main elements of CAM: information, marketing, advocacy, and social mobilization. Further, it…
Descriptors: Higher Education, Student Recruitment, Access to Education, Enrollment
Marshall, David Wallace – College and University, 2010
St. Mary's University is the oldest Catholic university in Texas and the Southwest United States. Like many institutions, it is in a highly competitive market. Numerous other colleges and universities (including other private and Catholic institutions) are in the San Antonio area. Along with a decrease in the number of search responses, St. Mary's…
Descriptors: Catholic Schools, Institutional Characteristics, Church Related Colleges, Enrollment Management
Tilghman, Chris – College and University, 2010
It might seem axiomatic that the character of a university's academic experience would be reflected in the character of its admissions processes. Unfortunately, it is not--at least, not in the world of continuing and adult education. Universities that offer rich academic programs, high-quality student/faculty relationships, and top-quality…
Descriptors: Adult Students, Admission (School), Admission Criteria, College Admission
Hutt, Chris D.; Bray, Nathaniel J.; Jones, Jennifer L.; Leach, Kelly; Ward, Jerome – College and University, 2010
Enrollment management is an institutional function that has enjoyed burgeoning attention since the 1970s. The primary function of enrollment management is to control the size and composition of students within an institution. As the number of higher education institutions increased and as the number of high school graduates stagnated--particularly…
Descriptors: Enrollment Management, Enrollment Trends, School Holding Power, Case Studies
Mathis, Daniel – College and University, 2010
Road runner. File jockey. Advisor. Public speaker. Recruiter. At any given time, an admissions counselor fits one, some, or all of these descriptors. While all of these descriptors indicate an important function within a college or university, none reflects the increasingly complex nature of the role of an admissions counselor in strategic…
Descriptors: Enrollment Management, Admissions Counseling, College Admission, Admissions Officers
Sternberg, Robert J.; Bonney, Christina Rhee; Gabora, Liane; Jarvin, Linda; Karelitz, Tzur M.; Coffin, Lee – College and University, 2010
Those who design admissions policies and procedures are the gatekeepers of higher education, and thereby play a role in shaping the direction of human society. Every year selective universities face the difficult challenge of sifting through the application materials of millions of high school graduates and deciding which applicants should be…
Descriptors: Selective Admission, Predictor Variables, College Admission, Academic Standards
Tucciarone, Krista M. – College and University, 2009
The purpose of this qualitative study is to analyze and understand what information students seek from a college's Web site during their college search. Often, college Web sites fail either to offer students an interactive dialogue or to involve them in the communicative process, negatively affecting students' college search. Undergraduate…
Descriptors: Majors (Students), Web Sites, Electronic Publishing, College Choice
Kalsbeek, David H.; Hossler, Donald – College and University, 2009
Enrollment management, the authors suggested in earlier essays, is a deliberate process of achieving an institution's preferred enrollment profile, starting by identifying the strategic purposes and mission of the institution, and then orchestrating the marketing, recruitment, admissions, pricing and aid, retention programs, academic support…
Descriptors: Enrollment Management, Higher Education, Student Recruitment, Competition
Kalsbeek, David H.; Hossler, Donald – College and University, 2008
Enrollment management has become an important leadership function on many college and university campuses. It is also attracting critical attention here and abroad among observers of the system of postsecondary education. With this essay, the authors continue a series that examines policies and practices that are central to campus-based efforts to…
Descriptors: Academic Achievement, Enrollment Management, Educational Opportunities, Student Financial Aid
Hall, Zachary M. – College and University, 2008
Change, competition, and its consequences are particularly salient for California's community colleges. At its peak in 2002, California's community college system educated more than 2.5 million students annually. Nevertheless, California's community colleges receive the smallest proportion of the state education budget while enrolling nearly three…
Descriptors: Higher Education, Community Colleges, Budgets, Marketing
