Using a quantitative survey method with an online questionnaire as the data collection tool, the author surveyed 189 social media managers working at American Higher Education institutions to identify forms of social media in use, along with the most popular strategies that colleges and universities use with Facebook.

The admissions counselor position is a common entry-level professional position in higher education. However, little is known about the competencies needed to be successful in this position. Through interviews with entry-level admissions counselors, this study sought to better understand these competencies and their alignment with the recently…

The fact that nearly one-half of recent college graduates are unemployed or underemployed has once again raised questions about the value of a college degree. This article will attempt to answer these questions by analyzing such issues as labor markets, student debt, human capital along with examining the less apparent aspects of degrees and…

This issue of "College and University" marks a transition in the Editor-in-Chief Position, with the interview of Louise Lonabocker, who has served in this capacity for the past ten years. She has also served as President of AACRAO, and in both positions, Lonabocker has been a role model for many AACRAO leaders. Lonabocker describes the…

Using qualitative inquiry and professional socialization as a framework to draw meaning from the work experiences of graduate admissions professionals, this project examines individual beliefs and organizational behaviors as they relate to enrollment management.

As adherents of vegetarianism and veganism form a dedicated minority within the United States and constitute comparatively greater proportions of the populations at U.S. colleges and universities, this qualitative study investigates the unique challenges these communities face in higher education. The exploratory study draws upon two sets of…

In 2007 and 2010, the National Research Council reported that the United States was not producing enough graduates in the STEM (Science, Technology, Engineering, and Mathematics) fields to meet the demands of an increasingly competitive global economy. Despite recent challenges to these findings, one thing remains clear: Underrepresented…

Non-selective Division III institutions often face challenges in meeting their enrollment goals. To ensure their continued viability, these schools recruit large numbers of student athletes. As a result, when compared to FBS (Football Bowl Division) institutions these schools have a much higher percentage of student athletes on campus and a…

Time-compressed courses at state-supported universities have served a variety of purposes. It has been traditional to set scheduling policies that would make summer and winter sessions self-funding. They have not been viewed, however, as potential enrollment generators. This is an opportunity that can no longer be overlooked. This paper describes…

Research has found that approximately one-third of undergraduates transfer from one college to another and that transferring is becoming increasingly common. In this study, the authors focus on the transfer credit process, researching how academic credit is evaluated and when in the enrollment process students receive a degree-specific transfer…

A number of U.S. higher education institutions are converting from quarter-to semester-based academic calendars; in fall 2012, seventeen Ohio institutions did so. Over a two-year time period, college student samples were recruited from a large, public, urban, Midwestern university that was undergoing a transition from a quarter-based to a…

This article focuses on the research being conducted by Cambridge International Examinations (Cambridge) to ensure that its international assessments prepare students as well as other acceleration programs for continued study in U.S. colleges and universities. The study, which builds on previous freshman GPA data modeling work using data supplied…

As members of enrollment management units look ahead to the next few years, they anticipate many institution-wide challenges: (1) implementation of a new student information system; (2) major upgrade of an existing system; and (3) re-configuring an existing system to reflect changes in academic policies or to accommodate new federal or state…

"Fresh start" or amnesty policies have made their way across American universities and colleges. As the Director of Student Enrollment Services/Registrar at Polk State College, in Winter Haven, Florida, the author, who was not a proponent of amnesty, set aside time for several weeks to research amnesty policies and related best practices. Her…

In 1976 and again in 1995, several brave women chose to enroll at--and thereby to "gender integrate"--America's military colleges. In 1976, women were admitted to the Department of Defense (DOD) service academies after an Act of Congress changed a law so as to allow for their matriculation. Beginning in 1995, women were admitted to state-supported…