Many organizations strive to improve performance by creating and marketing new products and/or services. Understanding why some new products and services succeed while others fail is critical to managers and marketing researchers. Diffusion of innovation theory addresses the reasons for, and rate of, the adoption of new ideas, products, and…

This study reports on the results of a research on learning styles and critical thinking skills of sixty eight postgraduate students of Master's Level Business Education Programs. These students have participated in both phases of our research. In the first phase, carried out in spring 2005, Kolb's Learning Style Inventory (LSI v.3) was the basis…

Recent accounting scandals challenge academics to refocus the educational process on the theoretical underpinnings of accounting. This is the first in a series of articles designed to facilitate this realignment. Intended as a supplement for the introductory accounting course, the essay series connects each of the primary accounting elements to…

The Systems Development Life Cycle (SDLC) project was designed for use by an accounting information systems (AIS) class. Along the tasks in the SDLC, this project integrates students' knowledge of transaction and business processes, systems documentation techniques, relational database concepts, and hands-on skills in relational database use.…

Since the AACSB mandates that students demonstrate effective oral and written communication skills, it is imperative that business professors do what is necessary to improve such skills. The authors investigate whether the use of using multiple progress reports in an Advertising class project improves the final product. The data results show that…

Evidence-based practice is highly valued in health care literature at this time. But research suggests that U.S. RNs face many obstacles when implementing evidence-based practice including a lack of value for research in practice (Pravikoff et al, 2005). Additional obstacles may exist for traditional U.S. BSN nursing students who may not value the…

The article analyzes various present and future aspects of e-business as it is or should be incorporated in the school of business curriculum. The study uses both primary and secondary data. The results indicate that e-business courses are currently taught across the traditional disciplines of business schools. The courses are primarily taught as…

In general, the two basic methods for recording exchange transactions are to record them at gross, and then account for the discounts that are taken, or record them at net, and adjust for discounts that are not taken (are lost). Most principles texts cover only the gross method, and some do not even deal with the discount issue at all. Others may…

Accounting is a manifestation of several important environmental factors within a country, including economic, educational and political, and, as such, is evolutionary in accordance with those changing social structures. Because of the major impact that international accounting has had on countries' internal accounting systems, it is important to…

Locus of control (LOC) is a personality variable shown to possess potential explanatory power in the study of ethical decision making. There have been, however, diverse results reported in the literature. Whenever differences on this variable are indicated by the research, individuals with an Internal LOC report the more ethical responses. This…

This article describes a portion of a long-term action-research project investigating the teaching of the science of transportation to high school students using the case study or experiential method. Other aspects integrated with the project-oriented study are the use of Constructivist theory, the Socratic Method, and the incorporation of…

An ever growing body of research indicates that parental involvement is a key factor in the success of children in school. Studies have shown that children whose parents take an active interest in their education benefit in a number of ways. These children generally have higher academic achievement, better attendance, a sense of well-being, a…

The purpose of this paper is to present issues that are relevant to pursuing an academic career in the chosen discipline of each student. The application will be a general case study of agricultural economics. The analytical model will be used to evaluate options for Ph.D. graduates in a supply and demand context. The first issue presented is a…

College students are bombarded with technological images in every facet of their education. From simple Powerpoint presentations to live interactive distance learning environments, the world in which the authors are teaching is changing on a daily basis. Colleges and universities have turned to distance learning as one way to provide flexibility…

In the marketing research class taught at University of South Carolina, Upstate School of Business and Economics, pedagogical emphasis is placed on the marketing research process as it relates to the policies and functions of the business enterprise. Historically, the marketing research project has been used in this undergraduate class to convey…